Competitor Positioning Analysis

I want to conduct a competitor positioning analysis to understand how my competitors are positioned and identify gaps I can own.

Start by asking me:

1. What is my business and what do I sell? (One paragraph description)
2. Who are my top 3–5 direct competitors? List their names and websites.
3. Who is my ideal customer — specifically? (Industry, role, company size, biggest pain point)
4. What do I currently believe is my key differentiator? (Be honest — even if you are not sure)

After I answer, conduct the following analysis using your knowledge of the companies I name, supplemented by what I tell you:

**Positioning Map:**
Create a table comparing each competitor across these dimensions:
- Primary audience (who they target)
- Core promise (what they claim to deliver)
- Tone and voice (how they communicate)
- Price positioning (premium, mid-market, budget, or unclear)
- Key differentiator claim
- What they notably do NOT talk about

**Gap Analysis:**
Based on the map, identify:
- Positioning territories that are crowded (multiple competitors saying the same thing)
- Positioning territories that are empty or underserved
- The one claim that nobody in the market is making that I could credibly own

**My Positioning Recommendation:**
Based on my business description and the gap analysis, suggest:
- A positioning statement for my business (one sentence)
- The audience segment I am best placed to win
- The one thing I should stop saying because everyone else is already saying it
- The one thing I should start saying that nobody else is

Be direct. If my current differentiator is weak or generic, tell me.
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