Sales

Write a 5-Touch Cold Outreach Sequence

Generate a complete, personalised cold outreach sequence for any offer or audience.

Beginner Saves 1-2hrs Works best with Any AI

The Prompt

I need you to write a complete 5-touch cold outreach sequence for my business.

Before you write anything, ask me these questions one at a time:

1. Who is the specific person I am reaching out to? (job title, industry, company size)
2. What is the one problem I solve for them — in one sentence, using their language, not mine?
3. What is the outcome they get from working with me? Be specific — time saved, revenue gained, cost reduced.
4. Do I have any social proof relevant to this audience? (case studies, client names, results)
5. What is the one action I want them to take? (book a call, reply to email, click a link)
6. What channel is this for? (email, LinkedIn DM, or both)

After I answer all six questions, write the following:

**Touch 1 (Day 1):** A short, direct opener that leads with their problem — not my product. Under 75 words.

**Touch 2 (Day 3):** A value-add follow-up. Share a relevant insight, stat, or observation that proves I understand their world. No pitch. Under 100 words.

**Touch 3 (Day 7):** Light social proof. One specific result for a similar client. Soft ask. Under 100 words.

**Touch 4 (Day 14):** A different angle. Address a common objection or reframe the problem. Under 100 words.

**Touch 5 (Day 21):** The break-up message. Polite, direct, leaves the door open. Under 60 words.

For each touch, also give me:
- A subject line (email) or opening hook (LinkedIn)
- One personalisation placeholder in [BRACKETS] I should customise per recipient
- A one-line note on the psychology behind why this touch works at this stage

Format each touch clearly. Use plain, direct language. No buzzwords.
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Variables in [BRACKETS] should be replaced with your specific details.

How to use this prompt

  1. 1

    Click Copy Prompt above to copy the full text to your clipboard.

  2. 2

    Open your AI tool of choice (Any AI recommended for best results).

  3. 3

    Paste the prompt and replace anything in [BRACKETS] with your specific details.

  4. 4

    Review the output and iterate — add context or constraints to refine the results.

  5. 5

    Once you have the output you need, save it as a template for future use.

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